The Influencer, a love story with touches of humor, arrived on Caracol Televisión’s primetime to captivate viewers.
On its premiere, the production starring Mariana Gómez (The Queen of Flow) and Juan Manuel Mendoza (La Niña) reached 7.1 rating points and 41.1 share.
More than 4 million Colombians tuned in to the series produced by Juan Carlos Villamizar (Pedro, El Escamoso), and directed by Andrés Marroquín (Nuevo rico, nuevo pobre) and Daniel Arenas (El cartel de los sapos, El origen).
The Influencer tells the story of Maritza, a young woman who dreams of making it big on digital platforms, but whose life falls apart when her boyfriend betrays her and ruins her reputation. With the support of Salvador, a struggling pizza delivery guy, and his friend Peluche, Maritza embarks on a journey to clear her name, reinvent herself, and prove that true success lies in staying true to oneself, despite the discrimination she faces. But her fight becomes even more complicated with Avril, Salvador’s girlfriend, determined to push her to the limit— even into the courts.
About her role, Mariana Gómez says:
“I feel very happy to play a character that represents all people who are discriminated against or bullied for being different. This is important to me and fills me with joy. There were many challenges throughout the project; one of the biggest was finding the way Maritza spoke, since there were different points of view. At one point, we had to make quick decisions, and we only had a couple of days to incorporate that way of speaking. It was a huge challenge!”
Meanwhile, Juan Carlos Villamizar, Executive Producer of the series, highlights:
“Creating a story that connected with young people and, at the same time, touched the hearts of the whole family was one of the greatest challenges. To achieve this, the collaboration of Héctor Rodríguez and the creative team at Caracol Televisión was key, as they contributed sensitivity and vision, ensuring that the narrative resonated across different generations.
This balance was achieved thanks to a strong and resilient protagonist, capable of addressing universal themes with a fresh and authentic perspective. The result is a story that, I am convinced, will move all audiences. Because, beyond gender or age, there are emotions that connect us all.”
The Influencer — a story that will teach us that nothing can stand in the way of fulfilling our dreams.
