Viajeros por Naturaleza" is a project led by the Corporate Responsibility area in alliance with Caracol Next, the digital media unit of the group, and sponsored by Bavaria, aiming to promote national tourism while fostering environmental care. In each episode, the audience will accompany "La Toya" Montoya on an ecotourism experience through different places in Colombia; destinations that were chosen with the support of Procolombia and its allied operators in the territory. It will showcase the beautiful landscapes of the country and make a call for respect and care for flora and fauna through responsible tourism.